Rich's digital campaigns
Rich's is a global B2B food supplier. In this initiative, they were targeting independent business owners (e.g., small bakeries, local restaurants, etc.). My company was tasked with creating concepts that would make these individuals feel enthused about the prospect of a partnership with Rich's. I helped develop our three campaign concepts and also wrote the content on the mock-up ads, examples, and social posts that appear throughout the deck.
Service
Campaign concept development; digital copywriting; social content creation
Year
2018
Digital Campaign Presentation
Campaign Concept Presentation
Notional Social Posts
You can see the social posts I created throughout the above presentation, but I've also highlighted many of them below.
Campaign Concept 1
You’re not just a cook, a chef, a baker. You’re an artist—full of unlimited passion and boundless creativity. At Rich’s, we want to help you harness this potential … and make your dreams a reality. Our job? To be the canvas to
Feed Your imagination
Campaign Concept 2
Success is rarely served up on a platter. Bringing an original idea to life takes hunger, determination, and follow-through. In this industry, every day is a constant grind towards something amazing. Rich’s helps you
Fuel Your Fire
Campaign Concept 3
There’s no single recipe for success. For some, it’s about finding the perfect special ingredient or cooking up five-star food. For others, it’s about connecting with consumers or providing for their people. But whatever your personal path may be, at Rich’s, we promise to help you get there. So the question is,
What Will You Create?
