Hi there.
I'm caroline.
I'm a senior branding expert with a strong sense of voice. A creative marketer who knows how to craft copy that cuts through the noise. A former college journalist who understands the power words hold.
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And hopefully, your next freelance copywriter.
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The Professional
(& Some Personal)
I've spent my career writing for both B2B and B2C companies—creating compelling content that helps them better connect with their audiences, stand out from their competitors, and bring their businesses to life.
From tonal guidelines to strategic messaging; from web copy to video scripts; from ad campaigns to social posts; from brochures to press releases—I've done it all. If it has words, I'm ready to write it.
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Over the past six years, I've worked at global agencies and small start-ups alike. In mid-2019, I left my full-time role as a senior writer to pursue a personal goal of mine: travel. I was lucky enough to spend roughly eight months visiting South America, Southeast Asia, and New Zealand—all while freelancing on a part-time basis. The experience opened my eyes: not just to the world (as cliché as that might sound), but also to the possibility of transforming my freelance work into a full-time profession. In 2020, I decided to make it happen—and look forward to continuing this exciting journey with you.
services
Concepting
Give me a brief, and I'll brainstorm away. I have experience working both independently and collaboratively to develop creative campaign concepts for brands and products.
WRiting
Branding. Advertising. Naming. UX. Social. And much more. No matter what type of writing you need, I know how to deliver copy that captivates.
Proofreading
With a background in journalism, I bring a copyeditor's eye to everything I do. If you're looking to put that extra bit of polish on your project, I've got you covered—from grammar to style and beyond.
Project Experience
Industries
I've wOrked In
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Automotive
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Beauty
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Consulting
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Consumer packaged goods (CPG)
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Education
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Engineering
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Environmental sustainability
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Financial services
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Fitness
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Food and beverage
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Health and medical
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Hospitality
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Insurance
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Law
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Manufacturing
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Marketing
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Real estate
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Technology
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Telecommunications
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Transportation
Clients
I've Partnered With
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Adient
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Barilla
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Bell
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BHP Billiton
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BRG
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Cadillac
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Chatham Financial
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Checkers
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Dairyland
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Dunkin' Donuts
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Edgemont
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ENGIE Impact
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Education Week
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Goldman Sachs
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Hard Rock International
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Johnson & Johnson
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Lidl
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Littler Mendelson
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Lysol
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Merck
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MTA​
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Myriad
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Octagon
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OFRA
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​PartnerRe
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Reprise
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Rich's
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SailPoint
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Sentry Insurance
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Stake
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Thornton Tomasetti
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Tupperware
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Valassis
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Veritas
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Viasat
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Zwift